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The Ultimate Guide To Optimize Your X Account for Recruiting 2024

Updated: Feb 9

X (formerly twitter) is a powerful tool for athletes looking to catch the eye of college recruiters. By optimizing your X account, you can increase your exposure and showcase your talents effectively. Here's a step-by-step guide to help you make the most out of your X presence in the recruiting process.

1. Profile Picture And Banner

Your profile picture and header are the first things recruiters see when they visit your X profile. Choose a high-quality profile picture that clearly shows your face and conveys professionalism. Your banner image should reflect your athletic interests or team affiliation. Opt for banner images that are relevant to your sport or showcase your team spirit. A well-chosen profile picture and banner can make a strong first impression and grab recruiters' attention.

Here is a example banner template from NXT 1

Optimzed X Banner | Sports Recruiting
X Banner

2. Bio

Crafting a compelling bio is essential for attracting recruiters' interest. Your bio should provide a snapshot of who you are as an athlete and a student. Include key information such as your graduation year, position, height/weight, GPA, and contact information such as your phone number and email. After this, you may highlight any athletic or academic achievements that demonstrate your well-roundedness. Incorporate your recruiting profile link within the attachments given to you on the platform so coaches can learn more.

Here is a example social media bio from NXT 1

Social Media X Bio | Sports Recruiting
Social Media Bio

3. Username

Your Twitter username is an important part of your online identity. Choose a username that is easy to remember, spell, and reflects your identity as an athlete. Avoid using long numbers or special characters that can make your username difficult to remember. Consider using variations of your name into your username to make it more memorable if the username your looking for is unavailable.

Example X Username

4. Multimedia

Share photos and videos of your athletic performances, training sessions, and achievements to showcase your skills and dedication. Include captions that provide context and highlight key moments in your athletic journey. Visual content allows recruiters to see your athleticism in action and get a sense of your potential as a recruit.


Opt for highlight videos that autoplay within the X platform rather than a link that takes them outside the platform. Here is an example video from a NXT 1 player highlight that is optimized for X.

5. Posts and Reposts

Your X feed is an opportunity to showcase your personality, interests, and achievements. Share relevant content related to your sport, including training updates and team/game announcements. Repost articles, videos, and updates from reputable sources within your athletic community to demonstrate your engagement with the sport. Mix personal updates with professional content to give recruiters a well-rounded view of who you are as an athlete and a person.

6. Engagement

Engagement on X is crucial for building relationships and establishing yourself as a recruit. Like, repost, and comment on posts from coaches, colleges, and athletes to show your support and involvement. Engage in conversations related to your sport and offer insights or opinions to demonstrate your knowledge and passion for the game. Building genuine connections on X can open doors to opportunities and help you stand out to recruiters.

7. Direct Messages

Direct messages are a valuable tool for initiating conversations with college coaches and recruiters on X. Use direct messages to introduce yourself, express your interest in their program, to send your recruiting profile, and discuss about potential opportunities. Keep your messages concise, respectful, and professional, and personalize them to each coach or recruiter. Direct messages allow you to establish a direct line of communication with recruiters and make a memorable impression.

8. Consistency

Consistency is key to maintaining an active and engaging X presence to college recruiters, and is the best way to grow your following from college coaches. Aim to post regularly to keep your followers engaged and attract recruiters' attention. Consistency not only keeps your followers informed but also demonstrates your commitment and dedication as an athlete. By posting consistently, you can stay top-of-mind with recruiters and maintain a strong presence in the recruiting conversation.


These are the top 8 ways to optimize your X account for recruiting in 2024. By following these steps and leveraging the power of X, you can increase your visibility and get noticed by college recruiters.

Stay tuned for more articles like this in the recruit 101 section of our blog.

Ready to kickstart your recruiting journey with NXT 1? Sign up today and unlock a wide array of recruiting resources to unlock scholarship opportunities!

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